Magpie vs Front
Front is a shared inbox for support-style teams. Magpie is Magpie Loops for ops goals: owner-private Outlook until you share, with accountable status — not a team queue reading everyone's mail.
| Feature | Front | Magpie |
|---|---|---|
| What it is | Shared inbox / team collaboration | Magpie Loops for unfinished team work |
| Primary use | Shared customer email | Ops goals across mail (and expanding channels) |
| Privacy | Shared visibility by design | Owner-private until explicit share |
| Organization | By inbox / assignment | By Loop with owner and status |
| Channels today | Email, SMS, social (stacked) | Outlook live; WhatsApp rolling out |
| Work object | Ticket / conversation in a queue | Task, watch, milestone or goal |
Credit where it's due
- Shared visibility into customer conversations
- Assignment, comments and internal notes
- Multi-channel support tooling
- Workflow automation and rules
- Analytics and SLA tracking
The gaps that matter for ops teams
Shared inbox trains the wrong habit for Magpie's buyers
Ops leads often refuse a queue that opens every mailbox. They need disclosure with intent, not permanent shared access.
Tickets are not goals
A snagging list or dealer finance pack is unfinished work toward an outcome — not always a support ticket SLA.
Channels stay stacked
Front still shows channel-shaped items. Magpie's wedge is the Loop, not another inbox pane.
Built for support teams first
Great when the job is shared customer email. Less natural when the job is private Outlook plus occasional team share.
What we optimise for
Private until you share
Magpie suggests Loops only you can see. Teammates see work when you disclose a thread — not because they sit in a shared inbox.
Loops for unfinished work
Owner, status and next step on tasks, watches, milestones and goals — not a generic ticket pile.
Ops-shaped, M365-first
Built for UK Microsoft 365 operations teams coordinating clients, suppliers and field staff.
“Front opens the inbox to the team. Magpie opens a Loop when you decide the work should be shared.”
Choose Front for shared support inboxes. Choose Magpie when mail must stay private until work is deliberately shared as a Loop.
We're looking for a few more pilot teams
Apply for the pilot if Magpie Loops fit how your team actually works.
Apply for the pilot