Rolling out for the conversations that already run there
Ops work often starts on WhatsApp with distributors, hauliers or site contacts, then jumps to email. Magpie is expanding WhatsApp context into Magpie Loops so handoffs do not die when the channel changes.
What you get
Shadow channel, acknowledged
WhatsApp is where real coordination happens for many UK ops teams. Magpie treats that as product truth, not a side note.
Same Loop model
WhatsApp context feeds the same Magpie Loops as Outlook — owner, status, next step.
Honest rollout
Available as we expand with pilot teams. Outlook is live today; WhatsApp is next.
Less lost context
When a chat becomes a delivery chase or approval, it can live on a Loop instead of vanishing in a phone thread.
From connect to clarity
Pilot on Outlook first
Start with Microsoft mail so Magpie Loops are already in place.
Add WhatsApp context
As WhatsApp rolls out, relevant threads can attach to the Loops they belong to.
Handoffs survive the channel switch
Work stays on the Loop whether the next reply lands in WhatsApp or Outlook.
Ready to try WhatsApp?
Apply for the pilot and work with Nikhil on one real goal for a month.
Apply for the pilot